Wednesday 17 July 2013

HTC teases One MINI

Little things enlighten our day , can the littleHTC do the same ? Maybe it's some high-level part of 'Marketing 2.0' us mortals aren't meant to understand, but HTC has just confused us all by leaking, retracting and then posting again a teaser piece about the upcoming HTC One mini.HTC has posted an infographic dedicated “little things that pack a big punch”. Needless to say, it’s a well done attempt at teasing the public for its One Mini smartphone. The phone itself has appeared multiple times on camera and HTC’s start of the One Mini’s marketing campaign is a good sign we can expect it to debut soon. The graphic shows tiny animals, people and cultural and scientific phenomena that punch above their weight, implying the Taiwanese company has something similarly mini-mighty up its sleeve. "The HTC One, nearly everyone agrees, is the pinnacle of smart phone achievement," the post boasts. "The beautiful metal design, powerful hardware, and innovative user experience pack a lot into a svelte package, making it hit with critics and consumers alike. This success has only boosted our passion to bring the One experience to as many people as possible." So, packs a punch, but bringing it to more people? That sounds exactly like what's been leaked over the last month or so -- a smaller, cheaper version of the HTC One. Rumors have it the HTC One Mini will make use of the same 4MP UltraPixel camera as its bigger brother. There is also reportedly going to be a 1.6MP camera front-facing camera for video chats, while the 4.3-inch screen is said to have 720p resolution. Back to the infographic at hand – it shows that it’s not necessary to be big in order to be strong, fast, powerful or successful. Here’s the full picture for your viewing pleasure. Be sure to check all the fact blurbs, it’s worth the read. Get ready to scroll a bit for this one, though. We certainly found that was the case with the Samsung Galaxy S4 Mini, which is much less powerful than its mighty sibling on paper, but was still able to punch above its weight when it came to shifting pixels in Android games. Hopefully the One Mini will be a little cheaper -- the S4 Mini's £380 price tag is offputting. You can check out the whole of HTC's nutty factsheet over here. This is my favourite bit, although I'd dispute the line about him having 'no trouble with the ladies'. Tyrion's got 99 problems, and at least half of them are lady-related. Are you looking forward to a tinier One? Are you disappointed the specs look to be downgraded? What would you shell out for it? Put a price on your dreams down in the comments Here’s hoping that HTC could finally be the company to deliver the pocketable high-end smartphone we and all of you, have been waiting for.



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